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Facebook Ads in 2026: Smarter, Simpler, and More Creative

January 28, 2026
in Facebook
Richard Bergér

The New Rules of Facebook Advertising for 2026 As we head into 2026, Facebook advertising is undergoing one of its most substantive evolutions in years, and marketers who cling to old playbooks will find performance slipping. The algorithm that decides who sees your ads is becoming more autonomous and context-aware, meaning the way we plan, […]

Facebook Policy Changes and the Effects on Organic Reach

May 24, 2018
in Facebook
Richard Bergér

In January, Facebook made some policy changes to its feed algorithm. More focus was placed on relevant content that is centered on friends and family members. The devastation was real for websites such as Little Things. With over 17 million fans, the algorithm revision was a heavy blow for the site which solely relied on […]

An Explanation of Trump’s Advantage with Facebook Advertising

May 3, 2018
in Advertising, Facebook
Richard Bergér

Recently, Brad Parscale was named once again as the campaign manager for Donald Trump’s 2020 re-election bid. Parscale is a digital marketer who successfully managed Trump’s online advertising campaign in 2016. According to Parscale, Clinton’s campaign spent hundreds of times more compared to Trump’s to run about 1,000 Facebook ads. CPM, also referred to as […]

Expect to See These Subjects Going Mainstream in 2018 According to Facebook

The annual report on topics and trends by Facebook IQ has shed light on subjects that are likely to go mainstream in 2018. This data has been compiled from over 2 billion Facebook Users, a staggering number which gives the report strong credibility. Below are the interesting findings on subjects that may dominate conversations in […]