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2026 is the Year of Purpose Over Production for Content Marketing

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2026 is the Year of Purpose Over Production for Content Marketing

Why Content Marketing in 2026 Is About Purpose, Not Production If there’s one enduring lesson for content marketers heading into 2026, it’s that good intentions aren’t enough; intentional execution is everything. The era of publishing simply because you have a calendar deadline is over. Instead, brands that treat content as a strategic asset aligned with […]

How Smart Brands Are Rethinking Content for 2026

January 22, 2026
in Content Marketing
Richard Bergér

Why Content That Simply Exists Will Disappear in the New Digital Reality Content marketing in 2026 will feel familiar only in hindsight. What worked for capturing attention a few years ago – the scattershot publishing calendar, surface-level topical relevance, and volume-driven SEO – no longer moves the needle. As digital customers become savvier and platforms […]

The Case for Embracing Complexity in Content Strategy Measurement

Your Content Has a Story – Time To Read the Data Behind It Content is only as valuable as the outcomes you can measure. More and more marketers today recognize that tracking performance is not an afterthought; it’s an essential part of their strategy. According to Shopify’s comprehensive recent guide on content marketing analytics, success […]

Turn Your Content Into a Lab: The Power of Iterative Testing

A Practical Testing Framework Every Content Marketer Needs Every content strategy comes with its own set of questions. What messages resonate with audiences? What formats work? What turns interest into action? Testing can help you answer questions like these, but only if you follow a clear process. Here are some suggestions for a repeatable workflow […]

Why Content Strategy Needs to Build Emotion, Not Just Traffic

November 4, 2025
in Content Marketing
Richard Bergér

The Future of Content: Connection Over Conversion In some ways, marketing used to beat to a predictable drum. Marketers lived and breathed by the funnel, focusing on its top, middle and bottom that spoke to making people aware, coaxing them into your brand with quality content, and landing a conversion. But the simplicity of the […]

10 Steps to Make Content Fuel Your Lead Generation

Why Great Content Is the Secret to Better Lead Generation Content and lead generation are natural partners. After all, no one wakes up excited to fill out a form; they respond when the value is clear. That’s where your brand’s great content comes in. Articles, guides, webinars, and tools give people a reason to stop, […]

Optimizing Content for Google & LLMs: A Writer’s Guide

July 25, 2025
in Content Marketing
Richard Bergér

The Writer’s Playbook: Structuring Content for SEO, Snippets & AI Digital content has two jobs to do: rank well on search engines and be understood by large language models (LLMs) like ChatGPT, Gemini, and Perplexity. It is now incumbent on content writers to craft content that resonates with both humans and machines – here are […]

How to Get Your Content Cited by AI: A Comprehensive Guide for 2025

June 17, 2025
in Artificial Intelligence, Content Marketing
Richard Bergér

Why You Need To Optimize Content for AI Recognition As generative AI becomes a mainstream tool for information discovery, the rules of content visibility are evolving fast. It’s no longer just about getting to the top of Google’s search results. Today, getting your content cited by AI models like ChatGPT, Gemini, and Perplexity is the […]

AI Search Optimization: Technical Steps to Improve Visibility

February 13, 2025
in Artificial Intelligence, Content Marketing
Richard Bergér

Making Your Structured Data Accessible for AI Search Engines We’ve all been on the SEO bandwagon for years – but now that ‘Googling’ behaviors compete with ‘just ask ChatGPT,’ AI search deserves every brand’s attention. AI search optimization focuses on enhancing a website’s visibility and performance within AI-driven search engines. Unlike traditional SEO, which primarily […]

Content Marketing is Still Hot in 2025

Top Trends in Content Marketing Show a Need for Data and Discernment Content marketing can be an enormous project for brands. Continued effort and investment in content marketing will help keep your brand relevant and visible in an increasingly competitive digital landscape. Content marketing builds trust, educates audiences, and enhances customer loyalty, all of which […]

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