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How Do You Know If Your Content Marketing Is Working? With Google Analytics, Of Course!

NewsCred says that, “Sixty percent of marketers say their biggest challenge is proving ROI on their content. If that’s true, then you have an opportunity to elevate your standing, enhance your knowledge and demonstrate results – all of which improve your worth as a marketing professional. That opportunity is Google Analytics. In our post, Analytics […]
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ASTRALCOM Launches Metrics Authority – Marketing Analytics Service

(Lakewood, CA – May 12, 2016) – ASTRALCOM, LLC today announced that they had recently launched a new marketing analytics service called Metrics Authority SM. Devised and implemented by ASTRALCOM’s certified analytics experts, Metrics Authority helps businesses leverage the power of their marketing efforts via their own analytics and data. Metrics Authority ensures that a […]
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How is Bounce Rate Calculated?

Every marketer and webmaster knows what bounce rate is. But not many know how bounce rate is calculated. Kissmetrics does a superb job of breaking down the components of bounce rate in this insightful post. They even have an equation for bounce rate: Rb – Tv / Te. In other words, bounce rate = total […]
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The Numbers Don’t Lie

It’s all about the numbers – and eMarketer has yours. Check out this awesome interactive tool from eMarketer, “Empowering you to tell compelling stories with data, quickly and easily. Create your own custom charts and tables instantly by mixing and matching thousands of eMarketer data points.” It’s an e-marketer’s dream! Dive into industry verticals, check […]
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Is There More to Content Performance Than Vanity Metrics?

Liam Moroney from NewsCred talks about a recent breakout session on metrics and some of the challenges faced by content marketers, at the last #ThinkContent Tour event in Chicago. Aside from session durations, page depth and bounce rates, Liam’s post centers the focus on goals and says, “Don’t get me wrong, there is undoubtedly value […]
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Tag Management – Why You Should Care

Tag management “enables the placement of a single tag of code, replacing multiple tags on a page.” Why is this important? Because it means that marketers can spend more time optimizing campaigns and achieving results instead of wasting time on hand-entering and managing multiple types of tags. eMarketer’s article specifically states, “Indeed, respondents cited better […]
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Analytics Are The Root Of Success

Analytics drives business success. At least this is what Adobe says and who are we to disagree? They are spot-on. While marketing analytics are generally easy to access (either from a web analytics program, or directly from each channel’s metrics), marketers need to understand the value of a proper analytics strategy and how to leverage […]
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